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Have you taken the Multichannel Health Check?
Whether you are a multichannel geek, or an under-achiever, learn how to identify your next step toward improving your multichannel capabilities.
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Step into my Virtual Reality
This week, a group of us left the Blue Latitude office to learn more about how Virtual Reality is fast becoming a part of our actual reality.
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WIRED Health 2015: Key themes and takeaways
James and David from the Blue Latitude Strategy team attended WIRED Health 2015 last month, and reported back on what they thought the most exciting and relevant takeaways were for Pharma and marketing.
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How to design patient services with social media within the ABPI code guidelines
In this blog, Senior Consultant Craig Moore, from the Blue Latitude Strategy team, discusses the application of the ABPI Code, including incorporating social media into digital patient services.
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The ‘digital health revolution’ is here: what Pharma needs to know
Simon takes us through some of the key themes of the Financial Times Digital Health Summit in London, outlining and expanding on where we feel the industry is heading as we get closer to the ‘digital...
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How to nail pre-launch positioning in Pharma
Marketing strategy is core to what we do at Blue Latitude, and we’ve been increasingly involved in launching pharma products across various therapy areas. Recently, we’ve worked across multiple brands...
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Tackling biosimilars – how to handle the threat to Pharma brands
Recently, Blue Latitude Health worked with a global pharmaceutical brand to develop a strategy for dealing with the introduction of biosimilars to the market. Their product, a treatment in the...
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Bigger than Brand: Portfolio positioning for Pharma
For many years, Pharma have reduced the impact of loss of exclusivity (LOE) by launching alternative molecules to treat the same condition. Whilst the commercial intention of this is to maximise the...
View Article10 tips for developing insightful pre-launch positioning
By getting your positioning right, you can build the motivational, aspirational, and resonant brand story and messaging that will allow your product to become a brand. Head of Insight Martine Leroy...
View ArticleRegional campaigns: Improving local uptake while staying on-message
Localising global and regional campaigns is a challenge all global organisations face. However, for healthcare brands, it can be even more challenging because local regulations and healthcare systems...
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